Priority Capital
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Vendor PartnersMarch 22, 2026

Vendor partnerships: how equipment dealers close more deals at the table.

Dealer financing is a competitive advantage when it is fast, transparent and aligned with the sale. A look at how we work alongside our vendor partners across the country.

Dealer financing wins deals when the customer never has to leave the lot to get an answer. The mechanics behind that — credit, documentation, funding — have to be invisible to the buyer and frictionless for the salesperson.

Our vendor program is built around three commitments. Decisioning fast enough to keep the sale alive. Documentation simple enough that a non-finance person can walk a customer through it. Funding reliable enough that the dealer does not carry working capital risk after the deal is signed.

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