Priority Capital team in a boardroom meeting

About

Why Priority.

At Priority Capital, we provide financing solutions designed to keep your business moving. From equipment financing to working capital and franchise lending, we specialize in delivering the right solution for each unique situation — not a one-size-fits-all approach.

Our approach

We don't sell financial products.
We structure capital around the realities of your business.

Listen first, structure second.

Every engagement starts with a conversation about your business, not a pitch about ours. Terms come after we understand the deal.

Dedicated representatives.

Experience has taught us where to lean in and where to hold the line throughout the entire deal process. Creating a seamless path from application to funding, every time.

Built to come back to.

Most of our volume is repeat clients. We work the second and tenth deal the same way we worked the first.

What we believe

Four principles that shape every transaction.

Relationship first

Every engagement starts with listening. We learn the business, the goals and the constraints before structuring a single term.

Strategic confidence

A team driven by industry knowledge, strategic guidance, and a hands-on approach helps businesses secure financing solutions tailored to their goals.

Clarity of terms

Plain language, transparent structures, no surprises. The deal you sign is the deal you get.

Long-term partnership

Our clients return for second, third and tenth transactions because we show up the same way every time.

Our footprint

Funding businesses nationwide.

From coast to coast, Priority Capital partners with businesses across the country — wherever opportunity moves, we're ready to fund it.

Leadership

The people behind every decision.

What makes the leadership dynamic at Priority Capital unique is the balance between nearly 30 years of industry experience and a forward-thinking approach to growth — evolving the business while staying true to the relationship-first foundation it was built on.

Steve McCabe

President & CEO

With decades of experience in commercial finance and business development, Steve has played a pivotal role in shaping Priority Capital into a trusted partner for equipment financing, working capital, and franchise lending solutions nationwide. Known for his hands-on leadership style and entrepreneurial mindset, Steve has guided the company through continued growth and modernization while maintaining the personalized service, transparency, and long-term partnerships that define Priority Capital's reputation today.

Jeffrey Parker

Chief Sales Officer

Jeff oversees national sales strategy, business development initiatives, and long-term revenue growth. With extensive experience in commercial finance — specifically franchise growth — Jeff has been instrumental in expanding Priority Capital's reach and strengthening its reputation as a trusted finance partner across national franchise outlets.

Chris Morrisey

Chief Operating Officer

Chris oversees the day-to-day operations of Priority Capital, helping drive the company's continued growth and scalability. With deep experience in operational strategy, process management, and team leadership, he plays a key role in maintaining efficiency across departments while keeping both customer and partner experience at the forefront.

Justin Mario

Senior Vice President, Sales

Justin leads the company's sales team with a focus on relationship-building, development, and sustainable growth. With a strong background in equipment finance and business lending, Justin has helped cultivate a high-performing sales culture rooted in accountability, responsiveness, and customer success.

Andrew Spanos

Senior Vice President

Andy brings disciplined experience in business development with a strong focus on working capital, relationship management, and strategic growth initiatives. As part of the Priority Capital leadership team, Andy has contributed to the organization's continued business development opportunities and long-term success.