News

Perspectives & updates.

Updates, perspectives and announcements from Priority Capital — covering commercial lending, equipment financing, franchise growth and the markets we serve.

Equipment FinancingMay 14, 2026
Equipment financing in a higher-rate environment: what operators should know.
Rates have stabilized but the cost of capital has reset. We break down how disciplined operators are still funding fleet, manufacturing and medical equipment at terms that make sense for the deal.
Priority Capital UnderwritingRead article
Working CapitalApril 28, 2026
Working capital lines built around the operating cycle.
Most lines fail because they're sized to the balance sheet, not the cash conversion cycle. Here is how we structure facilities that flex with the realities of seasonal and project-based businesses.
Priority Capital TeamRead article
Franchise LendingApril 9, 2026
Franchise lending: the questions we ask before structuring a deal.
Multi-unit operators and first-time franchisees need different things from a lender. We share the underwriting framework we apply across brands and unit economics.
Priority Capital TeamRead article
Vendor PartnersMarch 22, 2026
Vendor partnerships: how equipment dealers close more deals at the table.
Dealer financing is a competitive advantage when it is fast, transparent and aligned with the sale. A look at how we work alongside our vendor partners across the country.
Priority Capital TeamRead article
PerspectiveMarch 4, 2026
Stability is a strategy: twenty-eight years of cycles.
Why we lean in when other lenders pull back, and what consistency through the cycle means for clients who return for second and tenth transactions.
Priority Capital LeadershipRead article
MarketsFebruary 18, 2026
What changed in commercial lending this quarter.
A brief, no-spin read on rate movement, credit appetite across asset classes and where capital is flowing. Written for operators, not analysts.
Priority Capital TeamRead article

Perspectives & updates.

Equipment financing in a higher-rate environment: what operators should know.

Working capital lines built around the operating cycle.

Franchise lending: the questions we ask before structuring a deal.

Vendor partnerships: how equipment dealers close more deals at the table.

Stability is a strategy: twenty-eight years of cycles.

What changed in commercial lending this quarter.

Let's structure something.