Priority Capital (“Priority Capital,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information you provide when visiting our website. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our website. By using this website, you agree to the terms outlined in this Privacy Policy.
Information we collect
We may collect personal and non-personal information when you interact with our website, including when you submit forms, request financing information, or contact us.
Personal information
Personal information you may voluntarily provide includes:
- Name
- Business name
- Email address
- Phone number
- Mailing address
- Business information
- Financing request details
- Equipment or project information
- Any other information submitted through website forms
This information may be collected through:
- Financing applications
- Contact forms
- Vendor partnership inquiries
- Email communications
- Phone calls initiated through the website
Automatically collected information
When you visit our website, certain technical information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Pages visited
- Time spent on pages
- Referring website or link
This data helps us improve website performance and user experience.
How we use your information
Priority Capital may use the information collected for purposes including:
- Responding to inquiries or requests
- Processing financing applications
- Evaluating credit or financing opportunities
- Communicating with you regarding services
- Improving website functionality and user experience
- Marketing and business development efforts
- Internal analytics and reporting
We may also use your information to provide updates about financing solutions, company news, or services that may be relevant to your business.
Sharing of information
Priority Capital does not sell your personal information. However, we may share information in the following circumstances:
Financing partners
Information submitted through financing applications may be shared with lenders, financial institutions, or underwriting partners for the purpose of evaluating financing opportunities.
Service providers
We may share information with trusted third-party service providers that assist in operating our business, including website hosting platforms, CRM and marketing platforms, analytics services, and document and application processing systems. These providers are required to protect the confidentiality of your information.
Legal requirements
We may disclose information when required by law or when necessary to:
- Comply with legal obligations
- Protect the rights of Priority Capital
- Prevent fraud or misuse of service